Starting a business consists of research, employee’s, a business license ,permits, finances and marketing. In some cases you might have to wear all the hats until you can afford to hire employees. Right now I find myself in that position of wearing all the hats to sustain my vision.
My challenges are ongoing, I’ll get into more details in a future post about going into business for yourself however my biggest challenge is maintaining a consisted social media presents. When preparing good content and product you don’t have time to focus on your social media presents at least not in an effective way. I now understand why big companies hire social media managers.
If you learn to leverage Facebook, Instagram, Twitter etc. theirs no better marketing tool, besides word of mouth. If you have a great product people will talk and spread the word.
In doing research I found five tools to help me move efficiently into the social media world and expose my business to the masses.
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Create a Blog: Write about hot topics and relevant information. Figure out your tribe and address their needs.
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Update (SEO): Search Engine Optimization is the process of increasing the quality of website traffic by increasing visibility of a website to users search engine) short definition the SEO places emphasis on keywords– page descriptions –title pages.
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Use online Ads: Adwords/ Social Media/ Media.Net/Amazon Associates.
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Start Online Contest and Free giveaways.
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Tara Staples, Founder & Editor
Tara Staples is a Detroit based Blogger with an BA in English from Marygrove College, She is an aspiring screenplay writer who enjoys films, food, music, and travel.
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